[Open. Pause. Look at the audience.]
Death and taxes. Two things every person in this room is going to face — and tonight, I'm going to tell you about the event that turns one of them into the horror movie of the summer.
My event is the IRS Red Carpet Premiere. It's the world premiere of a tropical-horror film called IRS — the story of three IRS auditors who get lost on a Cambodian beach vacation and end up trapped in the fake-luxurious villa of a wealthy man who hates the agency they work for. The premiere takes place on Friday, July 3, 2026, at The Black Ledger Theater in Miami, the night before the film opens nationwide on the Fourth of July.
[Beat. Slight smile.]
Now — let's talk about who this is for.
The audience for IRS is 18 to 30 years old. Gen Z and younger Millennials. They're the demographic that turned Get Out into a billion-dollar franchise, that pushed The Menu into the cultural conversation, that made Saltburn a TikTok phenomenon eight months after it left theaters. They live online, they treat film premieres as social events, and they reward marketing that respects their intelligence. So that's exactly what we built.
Our branding strategy is built on three pillars. One: the tagline — "Death & Taxes Are Inevitable." It's the rare tagline that's funny, ominous, and a perfect plot summary at the same time. Two: a consistent visual identity — black, blood red, antique gold, distressed serif type. Every poster, every social post, every piece of premiere signage looks like it belongs to the same world. Three: tropical horror as a genre lane. We're not selling a haunted house. We're selling paradise turning sinister — a fresh hook in a genre that's been doing the same three things for five years.
Our promotion strategy runs across three channels. Instagram is the anchor, where the brand identity lives. TikTok and Snapchat carry the viral content. And CoryxKenshin — 18 million subscribers, the most trusted voice in the horror community — is our official influencer partner, walking the red carpet and dropping a three-part content series. Conservative projections put the partnership at over 50 million impressions in the seven days around the premiere.
[Lean in slightly.]
Now — the event experience. The Black Ledger Theater holds 5,000 guests. The lobby is fully transformed into an immersive Cambodian villa — white linen, palm fronds, an infinity-pool projection on the floor, the smell of coconut and salt air piped through the HVAC. VIPs enter through a dedicated lane straight into a second-floor lounge with the cast. General admission gets a branded swag bag with a "FINAL NOTICE" prop letter inside. The screening starts at 8 PM. After the credits, the cast returns to the stage for a Q&A. Then everyone moves to the rooftop after-party — DJ, open bar, projection-mapped sunset on the back wall — until midnight.
[Final beat. Quiet confidence.]
So — why will this event succeed? Because every piece is integrated. The film, the venue, the city, the date, the audience, the influencer partner, the brand identity — they all reinforce each other. We're not throwing a premiere and hoping a movie sells. We're launching a movie through a premiere, and the premiere itself is the marketing.
IRS opens July 4th. The audit begins July 3rd.
[Smile. Hold eye contact. End.] Thank you.
